Easter is right around the corner. Hopefully you’ve been working hard on promotions and reminding your audience about the upcoming holiday.There are still some things you can do to promote your Easter event or service!
- Spring Clean, Spring Theme
One quick way to rejuvenate your promotional presence is to make your imagery consistent across all of your platforms. Have an event logo? Make sure your profile images and cover photos match. This puts your event information front and center for visitors.
- Get Visual
Did you know that pairing a relevant image with your social post can increase the post’s views by up to 94%? (source) Use your social platforms to post daily or weekly countdown images leading up to your event. Remember to use images that are on theme with the message you are sending. Relevant imagery helps readers retain information.
Need help with graphics? We’re here for you!
Social platforms are giving visual content more value in their algorithms. Creating a strong video is essential to maximize reach on social platforms while engaging followers and potential guests in a creative way. As the amount of content online grows, audience attention spans have shrunk, so keep your video concise. Videos for event promotions are a short story; they should get the critical bits (who, what, when, where and why) out to the audience in two minutes or less.
- A Passage A Day
Another simple way to keep your feeds active and your followers up to date is by counting down relevant bible passages daily. Posting an easter themed verse with a countdown to the event will keep followers informed while cutting down on your time spent writing content. (source)
Easter is fast approaching but with a commitment to leverage your feeds consistently over the coming weeks you can still make your promotion successful. Easter is an accessible holiday for visitors and non-regular attendees; encourage the congregation to invite their neighbors and friends.
ChurchMarketing.is Promotions Checklist
Sometime, it’s hard to know when and where to get started with your promotions. Where do you start? How do you know it’s working?
With our Promotions Checklist, you can easily get a quick reference to make sure you are on the right track. It will help you save time and money. It’s the same checklist that we use for our own promotions, and it works!
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