We will show you the 3 initial rules that they follow.
Sermon graphics are becoming more and more prevalent in churches today. A decade ago, sermon graphics were only for “contemporary churches”. Today, however, churches are realizing how important sermon graphics are to their overall weekly worship services. Sermon graphics add visual organization to your weekly services that let your attenders know the theme of your messages.
Here are the three rules that you should go by when designing your own sermon graphics.
- Consider Your Objective
I have seen graphic designers create the most amazing piece of art, but it didn’t accomplish the objective. Yes, the graphic design was awesome. Yes, they worked hard on it. Yes, it had 75 different filters and layers in Photoshop. But, it was useless! Why? because it didn’t meet the objective.
Before starting any graphic design piece, write down the objective. It doesn’t matter if it’s on a napkin or a PowerPoint presentation, go ahead and write it down! When you are done with your graphic, look back at your objective and confirm if your graphic meets your objective.
Knowing your objective translates into everything you do as a church, even your weekly sermons. To learn more about speaking with an objective, we would recommend Andy Stanley’s book, “Communicating for a Change: Seven Keys to Irresistible Communication.”
- Consider Your Audience
So, you like the Times New Roman font, and you want to use that for everything? Not so fast!
Knowing your audience is extremely important when putting together graphics for your church. If you have a traditional church, then, you may want to communicate with images and fonts that match that style of worship. If you are putting together graphics for your youth group, then you will want to keep your fonts and images more culturally relevant. You get the idea.
The whole point of your Sunday morning message to provide takeaways that your church attenders can use throughout their week. It’s pointless if they can’t remember what you were talking about in the first place. What you say it most important, but your images will solidify what you say.
- Consider Your Timeline:
Take it from us who make a living in marketing strategy and graphic design – while graphics are important, the overall experience and message are even more important. ALWAYS, ALWAYS, ALWAYS.
The last thing you need to do is spend 10 hours on a graphic for your weekly sermon. If that is not your primary job, it will drain you to a point of frustration really fast. There are several free options available if you don’t mind giving up a little freedom in choosing your images or sermon titles. Or, if you would like to have a customized image for your sermons, we know where you can get that (wink wink!). Just go here.
Graphics are just a subset of your weekly services, and it shouldn’t be the focal point of your time and energy.
Graphic design plays a big role in the overall experience in our weekly services, but it’s important to note that it’s just a subset of your overall marketing strategy. The fact is that the majority of churches today do not have the time or the know-how to execute marketing with excellence that will put them in a position for accelerated growth. We provide easy-to-understand and easy-to-implement solutions with our My Church Marketing Director and My Church Graphic Designer packages. We invite you to check them our here.